GDC’s values define and distinguish our business. They are the principles that govern our behavior and are qualities we take pride in and appreciate in each other. Despite being a diverse business, GDC’s values help us create a unified image of the Group through their consistent application.

Achievement
Achievement makes us who we are. We don’t just aim high, we aim to outperform. We recognise our people in this. We support them to outperform wherever they focus, be it products, profits or Corporate Responsibility.

Entrepreneurship
We encourage bold thinking, initiative and commercial drive. We allow daring ideas to thrive. We value the passion that people bring internationally in turning ideas into great execution. We take calculated risks, balancing needs of the business with needs of people.

Team Spirit
We drive success by pulling together. As individuals we like to win and are high achievers. We rapidly bring our international strengths together when needed to work as one, united by common principles and attitudes. We treat each other and our differences with a high degree of respect, sharing ideas, failures and successes.

Ownership
We take full responsibility for, and the initiative to do what's needed in business and in developing and engaging our teams. We attract people with this deep sense of ownership. We are rigorous in following the few but important rules and processes we have. Mostly, however, people are given the latitude to do what they want to, within a framework for success.